Wednesday, 6 May 2009

Generational Marketing

Marketers of course have target audiences for their products. this entails knowing the group, or generation extremely well and using this knowledge of them to market products. The class split off into groups to delve into an assigned generation to see who they are, how many of them there are, and what makes them tick.

This information helps to create a very precise, informative profile of the consumer, which marketers play on. It is not that simple of course, as you cannot simply target one generation, it will be a combination of gender, generation and the 'group' they belong to. This will be discussed in my subsequent blog.

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